Thursday 12 January 2017

Channel EMEA: DataCore Software Appoints Carrie Reber Vice President of Worldwide Marketing

Industry Veteran Joins Executive Team to Expand Core Business and Capitalise on Parallel Processing Potential
DataCore Software, a leading provider of Hyper-converged Virtual SAN, Software-Defined Storage and Parallel I/O Processing Software, today announced the appointment of Carrie Reber as vice president of worldwide marketing. Reber will drive the company’s sales and channel initiatives to capitalise on the compelling productivity and performance benefits of parallel processing software. She is a well-known technology marketing and communications veteran with extensive experience building and leading marketing teams, developing and managing strategic positioning and communications plans, and raising industry visibility for innovative B-to-B software companies.
With more than 20 years of experience in the technology industry, Reber most recently served as vice president, international marketing at Datto. Prior to that, she worked in senior positions at Infinio, and built the marketing organisation and go-to-market initiatives that supported Veeam’s rapid growth from startup to $100 million in revenue. Earlier, she served as director of product public relations and analyst relations at Quest Software, and worked in various marketing capacities for companies including Aelita Software, Legent Corp. and CompuServe.
As DataCore’s revolutionary Parallel I/O technology continues to drive record performance and price-performance for its DataCore™ Hyper-converged Virtual SAN and SANsymphony™ Software-Defined Storage solutions, the company has experienced double-digit growth in key regions in the Americas, EMEA and APAC. A key focus of Reber’s will be to continue to build DataCore’s global brand recognition while spotlighting the advantages and value proposition of Parallel I/O, which unleashes the power and productivity of parallel processing to drive storage performance and record response time for database, analytics, real-time and transactional processing applications.
“I am delighted that someone of Carrie’s caliber and experience is joining our team,” said George Teixeira, president and CEO of DataCore. “As a company with more than 10,000 successful customer deployments, we need to promote our achievements and reach out to new customers to grow our core business. Strategically, we need to capitalise on our breakthrough parallel processing technology and exploit the new opportunities it will open in 2017. Carrie’s strong execution and management will be instrumental in helping DataCore make these strategic initiatives successful.”

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