DataCore ‘storms’ into 2014,expands investments in Europe to take DataCore’s Software Defined Storage solution to the next level

DataCore is further expanding its investment and staff in Europe to take DataCore’s Software Defined Storage solution, SANsymphony-V, into the next generation and beyond. The Engineering Team has expanded from their current facilities in Florida and Bulgaria, to additionally recruit the wealth of talented developers in the UK in the London area. 

Meanwhile, in EMEA DataCore HQ, two key marketing hires have been onboarded and are already actively contributing to increasing brand awareness and quality Sales and Marketing programmes across the region.

“Undoubtedly, 2014 will be the year of software defined data centres and software defined storage – and whilst many vendors jumped on the bandwagon hastily repurposing and rebranding their existing platforms, we continued to increase investment and build upon development of our industry-leading 9th generation software defined platform, SANsymphony-V, further investing in the expansion of our Engineering and Marketing Teams, to ensure that our customers continue to reap the benefits of hardware independence, high availability and performance improvements through a software layer that optimises customer’s new and installed storage investments.” reflected George Teixeira, CEO, DataCore.

Nick Connolly, Sr. Director and Chief Architect at DataCore, is heading the growth of the London Engineering facility and comments further: “Based in Greater London, DataCore’s initial UK Engineering office will accommodate 6 engineers, with the potential to grow further in the longer term. We have already filled three of these positions with top-class engineers and continue with recruitment plans for the remaining posts.”

Growth in the EMEA Marketing efforts is fueled by the hiring of Michel Portelli as EMEA Sales & Marketing Programs Manager (formerly of Hewlett Packard EMEA) and Robert Thurnhofer Marketing Manager Central Europe (formerly of storage software giant, Computer Associates) to drive European marketing programmes and initiatives that directly contribute to increased sales across the region. Michel comments: “No-one argues that DataCore has an outstanding software solution with SANsymphony-V. Critics and competitors alike begrudgingly agree that it stands in a class of its own. Now the terminology behind Software Defined Data Centres is more widely adopted and understood, the market opportunity is expanding; so we stand strategically positioned to expand our pull marketing programmes to capitalise on what we have had in place for over a decade with 10,000 customers achieving significant storage efficiencies and cost savings without replacing their existing storage infrastructure.”

Robert Thurnhofer confers that the ongoing pull marketing campaigns will now be fully addressed through the new marketing investments:- “Our customers and channel partners will see quality DataCore lead management and marketing automation programmes that demonstrate customer adoption.”

Michel and Robert join the existing regional marketing teams.

See http://snseurope.info/article/31409/DataCore-%E2%80%98storms%E2%80%99-into-2014 for the complete article.

Computing Trends Research in the Data Centre; Storage Virtualisation top of adoption and growth list over next 3 years

Computing Research: trends in the data centre: http://www.computing.co.uk/ctg/analysis/2298210/research-trends-in-the-data-centre

"...storage virtualisation came top of the list of technologies that respondents expect to see growing most significantly over the next three years..."

Storage virtualisation is popular because it allows easier management of heterogeneous environments, maximising storage capacity at a time when data volumes are going up at about 30 per cent a year, according to the survey, and enabling automated data tiering and other space-saving measures.