http://www.virtual-strategy.com/2013/01/24/beware-%E2%80%9Cold-acquaintance%E2%80%9D-hardware-vendors%E2%80%99-claims-virtualization-and-software-defined-st
2013 is the year of 
the phrase “software defined” infrastructures. Virtualization has taught us that 
the efficiency and economy of complex, heterogeneous, IT infrastructures are 
created by enterprise software that takes separate infrastructure components and 
turns them into a coherent manageable whole—allowing the many to work as 
‘one.’
Infrastructures are 
complex and diverse, and as such, no one device defines them. That’s why phrases 
like “we’re an IBM shop” or “we’re an EMC shop,” once common are heard less 
often today. Instead, the infrastructure is defined where the many pieces come 
together to give us the flexibility, power and control over all this diversity 
and complexity—at the software virtualization layer.
Beware of “Old 
Acquaintance” Hardware Vendors’ Claims that They are 
“Software-Defined.”
It’s become “it’s 
about the software, dummy” obvious. But watch- In 2013, you’ll see storage 
hardware heavyweights leap for that bandwagon, claiming that they are 
“software-defined storage,” hoping to slow the wheels of progress under their 
heft. But, like Auld Lang Sine, it’s the same old song they sing every year: 
ignore the realities driving today’s diverse infrastructures—buy more hardware; 
forget that the term ‘software-defined’ is being applied exclusively to what 
runs on their storage hardware platforms and not all the other components and 
players—beware, the song may sound like ‘software-defined’ but the end objective 
is clear: ‘buy more hardware.’
Software is what 
endures beyond hardware devices that 'come and go.'
Think about it. Why 
would you want to lock yourself into this year’s hardware solution or have to 
buy a specific device just to get a software feature you need? This is old 
thinking, before virtualization, this was how the server industry worked. The 
hardware decision drove the architecture, today with software-defined computing 
exemplified by VMware or Hyper-V, you think about how to deploy virtual machines 
versus are they running on a Dell, HP, Intel or IBM system. Storage is going 
through this same transformation and it will be smart software that makes the 
difference in a ‘software-defined’ world.
So What Do Users 
Want from “software-defined storage,” and Can You Really Expect It to Come from 
a Storage Hardware Vendor?
The move from 
hardware-defined to a software-defined virtualization-based model supporting 
mission-critical business applications is inevitable and has already redefined 
the foundation of architectures at the computing, networking and storage levels 
from being ‘static’ to ‘dynamic.’ Software defines the basis for managing 
diversity, agility, user interactions and for building a long-term virtual 
infrastructure that adapts to the constantly changing components that ‘come and 
go’ over time.
Ask yourself, is it 
really in the best interest of the traditional storage hardware vendors to go 
‘software-defined’ and avoid their platform lock-ins?
Hardware-defined = 
Over Provisioning and Oversizing
Fulfilling 
application needs and providing a better user experience are the ultimate 
drivers for next generation storage and software-defined storage 
infrastructures. Users want flexibility, greater automation, better response 
times and ’always on’ availability. Therefore IT shops are clamoring to move all 
the applications onto agile virtualization platforms for better economics and 
greater productivity. The business critical Tier 1 applications (ERP, databases, 
mail systems, OLTP etc.) have proven to be the most challenging. Storage has 
been the major roadblock to virtualizing these demanding Tier 1 applications. 
Moving storage-intensive workloads onto virtual machines (VMs) can greatly 
impact performance and availability, and as the workloads grow, these impacts 
increase, as does cost and complexity.
The result is that 
storage hardware vendors have to over provision, oversize for performance and 
build in extra levels of redundancy within each unique platform to ensure users 
can meet their performance and business continuity 
needs.
The costs needed to 
accomplish the above negate the bulk of the benefits. In addition, hardware 
solutions are sized for a moment in time versus providing long term flexibility, 
therefore enterprises and IT departments are looking for a smarter and more 
cost-effective approach and are realizing that traditional ‘throw more hardware’ 
solutions at the problem are no longer feasible.
Tier 1 Apps are 
Going Virtual; Performance and Availability are Mission 
Critical
To address these 
storage impacts, users need the flexibility to incorporate whatever storage they 
need to do the job at the right price, whether it is available today or comes 
along in the future. For example, to help with the performance impacts, such as 
those encountered in virtualizing Tier 1 applications, users will want to 
incorporate and share SSD, flash-based technologies. Flash helps here for a 
simple reason: electronic memory technologies are much faster than mechanical 
disk drives. Flash has been around for years, but only recently have they come 
down far enough in price to allow for broader adoption.
Diversity and 
Investment Protection; One Size Solutions Do Not Fit 
All
But flash storage is 
better for read intensive applications versus write heavy transaction-based 
traffic and it is still significantly more expensive than a spinning disk. It 
also wears out. Taxing applications that prompt many writes can shorten the 
lifespan of this still costly solution. So, it makes sense to have other choices 
for storage alongside flash to keep flash reserved for where it is needed most 
and to use the other storage alternatives for their most efficient use cases, 
and to then optimize the performance and cost trade-offs by placing and moving 
data to the most cost-effective tier that can deliver acceptable performance. 
Users will need solutions to share and tier their diverse storage arsenal – and 
manage it together as one, and that requires smart and adaptable 
software.
And what about 
existing storage hardware investments, does it make sense to throw them away and 
replace them with this year’s new models when smart software can extend their 
useful life? Why ‘rip and replace’ each year? Instead, these existing storage 
investments and the newest Flash hardware devices, disk drives and storage 
models can easily be made to work together in harmony; within a software-defined 
storage world.
Better Economics and 
Flexibility Make the Move to ‘Software-defined Storage’ 
Inevitable
Going forward, users 
will have to embrace ‘software-defined storage’ as an essential element to their 
software-defined data centers. Virtual storage infrastructures make sense as the 
foundation for scalable, elastic and efficient cloud computing. As users have to 
deal with the new dynamics and faster pace of today’s business, they can no 
longer be trapped within yesterday’s more rigid and hard-wired architecture 
models.
‘Software-defined’ architecture and not the hardware is what matters.
‘Software-defined’ architecture and not the hardware is what matters.
Clearly the success 
of software-defined computing solutions from VMware and Microsoft Hyper-V have 
proven the compelling value proposition that server virtualization delivers. 
Likewise, the storage hypervisor and the use of virtualization at the storage 
level are the key to unlocking the hardware chains that have made storage an 
anchor to next generation data centers.
‘Software-defined 
Storage’ Creates the Need for a Storage Hypervisor
We need the same 
thinking that revolutionized servers to impact storage. We need smart software 
that can be used enterprise-wide to be the driving force for change, in effect 
we need a storage hypervisor whose main role is to virtualize storage resources 
and to achieve the same benefits – agility, efficiency and flexibility – that 
server hypervisor technology brought to processors and 
memory.
Virtualization has 
transformed computing and therefore the key applications we depend on to run our 
businesses need to go virtual as well. Enterprise and cloud storage are still 
living in a world dominated by physical and hardware-defined thinking. It is 
time to think of storage in a ‘software-defined’ world. That is, storage system 
features need to be available enterprise-wide and not just embedded to a 
particular proprietary hardware device.
For 2013, be 
cautious and beware of “old acquaintance” hardware vendors’ claims that they are 
“software-defined.”
 
 
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